Roti Restaurants approached gravity.labs with a request: create and implement new campaigns which could rollout simultaneously across all of their digital and social channels. And, while we’re at it, use that new creative to excite the brand’s most loyal customers and attract some new fans along the way. gravity.labs created, planned, and bought media for banner units, social creative, and website landing pages. We also used influencer marketing to get the word out. All of these efforts paid off in the form of a 22% increase in followers and an 31% uptick in user engagement.