brand identity / brand design / website

grand central bar


In 2018, gravity.labs was asked to brand one of Chicago’s most-anticipated new concepts - Grand Central Bar. Located in the premiere space of the new Wells Street Market, Grand Central Bar features a menu designed by acclaimed local bartender Dustin Drankiewicz. We started by creating an art deco-inspired logo that evoked the classic nightclubs of Paris at the turn of the 20th century. Next, we created details that left no corner of the space unconsidered. The complete design system and its many surprises pair well with floor-to-ceiling windows, upscale finger foods, and instagram-worthy cocktails.