Elenco Toys is a leader in the S.T.E.M. educational toy market with a rich 40-year history. Unfortunately, their brand hadn’t developed at the same pace that their amazing toy lineup had. They asked gravity.labs to lead a comprehensive review of their mission, identity and language systems. In the end, we had helped create new logos, packaging, a brand new website that helped redefined their mission for the next 40 years.